We all know that the Internet can be both a blessing and a curse. It’s a fantastic tool for finding information on any subject, but it can also be a dangerous source of misinformation. How often have you had to debunk some erroneous self-diagnosis by a pet owner that they found on the Internet and are absolutely convinced is true?
Well, in an effort to provide moderated, credible and accurate information about pets and their care, we’ve partnered with the highly respected WebMD to offer a brand-new forum for pet owners that will rely on AVMA veterinarians to provide the right information. Dubbed “The Pet Health Exchange,” and anticipated for launch in early 2010, the new Web page will touch on a wide range of topics, from obesity to arthritis and hyperthyroidism, and we believe it will further increase the veterinary presence on the Internet while also inspiring more pet owners to visit their veterinarian.
The AVMA, thanks to the efforts of our Communications Division, has already lined up several AVMA veterinarians to serve as online experts who will answer posted questions and provide a “thought starter” each week to get conversations going. These folks won’t diagnose; they will provide information and advice while always urging pet owners to seek the ultimate advice from their own veterinarian. We can always use more guest experts to assist us in this exciting new venture. So if you’d like more information, or are interested in becoming a guest expert, contact Dr. Kim May, assistant director for Professional and Public Affairs, at email@example.com. We’d love to have you join the conversation.