A good presentation is like a finely tailored suit. It fits – just right – the person who hears it. With the AVMA serving so many different groups, from veterinarians and veterinary students, to lawmakers, producers, and the public (the list really goes on and on), our staff members and volunteer leaders work hard to ensure that the messages we share are right for the group to whom we are speaking. This approach really pays off, and we’ll talk more about that later.
Dr. Christine Hoang, an assistant director in the AVMA’s Scientific Activities Division, recently got a real good taste of this audience variety, and her efforts – like those of so many others – are helping us spread the word about veterinary medicine to groups of all kinds.
Just a few days ago, Christine presented a program at the annual joint meeting of the American Association of Veterinary Laboratory Diagnosticians and the United States Animal Health Association. Her topic, “The Global Aspects of Antimicrobial Resistance in Foods of Animal Origin,” was highly technical, full of data and scientific references. She provided an overview of some of the antimicrobial-resistance monitoring systems from around the world, including our own, and those in Canada, Denmark and The Netherlands.
She took a slightly less-scientific tack when she appeared last month at the Professional Dairy Producers of Wisconsin Dairy Policy Summit, where her program, “Use Them Properly or Lose Them Altogether,” focused on drug residue violations in the dairy industry. She appealed to the producers by reminding them how critically important it is to use all veterinary drugs properly in order to avoid residue violations. She reiterated that both producers and veterinarians could lose the use of these drugs – through new regulations and federal laws – if they aren’t used properly.
As it turns out, the folks with the dairy producers group liked Christine’s presentation so much that they invited her back to share the same message with a broader audience during the group’s Dairy Business Conference in March. Asking Christine back is proof that her message really hit home. It’s also proof that a finely tailored message can fit like that perfectly tailored suit.