We are very happy to announce a major new initiative, the Partnership for Preventive Pet Healthcare, which was announced yesterday at the AVMA Convention in St. Louis. The Partnership includes AVMA, the American Animal Hospital Association, the Association of American Veterinary Medical Colleges and 13 animal-health companies representing pharmaceutical, pet food, pet insurance, corporate practice and distribution, and follows an eight-month review of decreasing veterinary visits and increasing disease prevalence.
The mission of the Partnership is to ensure that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. The Partnership will initially focus on communicating the seriousness of the problem to the profession, and on providing communication and training materials to healthcare teams to help practices focus on the importance and value of preventive healthcare. A campaign to increase pet-owner awareness of the need for regular veterinary visits will follow.
Watch for more information about the Partnership in the coming months.