Profession, Industry Team Up to Help Pets

We are very happy to announce a major new initiative, the Partnership for Preventive Pet Healthcare, which was announced yesterday at the AVMA Convention in St. Louis. The Partnership includes AVMA, the American Animal Hospital Association, the Association of American Veterinary Medical Colleges and 13 animal-health companies representing pharmaceutical, pet food, pet insurance, corporate practice and distribution, and follows an eight-month review of decreasing veterinary visits and increasing disease prevalence. 

The mission of the Partnership is to ensure that pets receive the preventive healthcare they deserve through regular visits to a veterinarian. The Partnership will initially focus on communicating the seriousness of the problem to the profession, and on providing communication and training materials to healthcare teams to help practices focus on the importance and value of preventive healthcare. A campaign to increase pet-owner awareness of the need for regular veterinary visits will follow. 

Watch for more information about the Partnership in the coming months.

3 thoughts on “Profession, Industry Team Up to Help Pets

  1. John Morton :
    I would suggest that practitioners be sought too contribute to this study. You want practitioners to read and study the report so be careful how us use industry persons.

    I agree. Also, I would suggest that a number of practitioners be represented from the mobile industry. As a growing segment that is often highly visible in their respective communities and underserved markets, they could be a valuable resource for information and “on the ground” data.

    Can’t wait to see the results. Good luck!

  2. Good question, John. It will be interesting to compare stats previously acquired with current and future statistics on veterinary visits. This Pet Partnership will do a great service if we can get the veterinary profession to simply deliver a consistent message on veterinary wellness care for pets to be delivered by all providers. You are right, maybe preventable diseases are up because of decreased visits, but also less quality care visits by some. One factor that confuses pet owners is the lack of a consistent message from veterinarians on recommended preventive health care. Undoubtedly, there are practices that do a great job already, a few that will not carry the message no matter what, and hopefully a large number in the middle that we can bring on board with a consistent message. AVMA is a partner in providing the tools to do so. It would be great if we could collect practitioner stats along the way.

  3. I would suggest that practitioners be sought too contribute to this study. You want practitioners to read and study the report so be careful how us use industry persons.

    Be sure and account for the number of visits to low cost, municipal, and no cost providers of veterinary health care. I wonder if the reduction in the clinics which we speak off have any relation to the increase in the amount of health care being offered and PR voided by these “low” cost clinics?