AVMA IN THE NEWS: Week of October 7, 2012

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, October 7 – Saturday, October 13
Hits
: 258
Daily Average: 36.9
High Avg:  56.9 (Week of September 30, 2012)
Notes: Monday’s spike in coverage was the result of AVMA’s mention in a press release By Drs. Foster and Smith on the increasing role of pharmacists providing veterinary medications.

Highlights:

Pig Farmers Face Pressure on the Size of the Sty
New York Times
. … Research is mixed about which type of housing is best for the animals’ welfare, according to a review done by a task force convened by the American Veterinary Medical Association. But the Humane Society and other animal advocates maintain that housing sows in gestation crates is cruel. …

An emergency fund — for your pet
MSN Money
. … An article on the American Veterinary Medical Association website notes that even the most diligent pet owners may end up with sick or injured companion animals, “but you lower the odds if you are proactive about preventive healthcare and set aside some money or invest in pet insurance. …”

Dogs line up to give blood
Pittsburgh Tribune-Review
. … Nationally, people are spending more and more on pets, according to the Schaumberg, Ill.-based American Veterinary Medical Association. …

Checklist for Feline Heart Disease
MedPage Today
. … For example, the FETCH questionnaire is concerned about exercise restriction and coughing, “both of which are issues more likely to be of concern in dogs with cardiac disease,” Freeman and colleagues noted in their study in the May 15 issue of the Journal of the American Veterinary Medical Association. …

Five Steps to Better Feline Friendship
New Jersey Herald
. … The way to a cat’s heart is through its stomach, says Bonnie Beaver, DVM, past president of the American Veterinary Medical Association and a professor at Texas A&M University. …

Virus puts cats out of shelter temporarily in Hamilton Township
The Trentonian (N.J.)
. … The virus, which can’t infect people, targets a cat’s bone marrow, intestines and other rapidly dividing cells, according to the American Veterinary Medical Association. …

‘Ruff’ times make pet insurance an attractive benefit for employers, employees
Superior Telegram (Wis.)
. … According to the American Veterinary Medical Association, Americans increasingly view their pets as family members. Pet owners are now more likely to make their pets’ well-being a priority, and thanks to recent veterinary medical technology advances, are able to do so. …

AVMA Convention Ranked As One Of 50 Fastest Growing Conventions By Trade Show Executive
Paramus Post (N.J.)
The American Veterinary Medical Association (AVMA) Annual Convention has been named one of the fastest-growing trade shows in the United States by Trade Show Executive magazine in its August issue.

Pill Popping Pets
Seattle Post Intelligencer
. … The American Veterinary Medical Association (AVMA), however, released an overall positive press release concerning the studies, indicating that fish oil may improve arthritis symptoms for dogs. …

Golf carts and LSVs are popular on Daniel Island
Daniel Island News (S.C.)
. … The American Veterinary Medical Association suggests that before you put your pet in the vehicle, ask yourself if you really need to take him with you – and if the answer is “no”, leave your pet safely at home. …

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