An estimated 3.2 million moviegoers recently enjoyed an in-house, AVMA-produced movie theater advertisement that promotes veterinary medicine and highlights the many things veterinarians do for both animals and people.
The ad is part of the AVMA’s 150th Anniversary celebration and is designed to help boost public awareness of the important role veterinarians play in our society and across the globe.
The ad played in 160 movie theaters on 2,760 screens across the United States in the Atlanta, Chicago, Dallas, Los Angeles, New York, San Diego and Washington, D.C., markets from June 21 to June 27. It ran during pre-trailer advertisements before such high-grossing films as “Monsters University,” “World War Z,” “Man of Steel” and “Iron Man 3.”
The advertisement is the result of the creative talents of our Communications Division and is our way of not only helping educate the public about what veterinarians do, but saying “Thanks!” for all that you do for so many, every day.
As an added bonus, Farm Journal Television also took an interest in our efforts and ran a special segment on the ad during a broadcast of its AgDay program on June 26. The ad appears at about the 24-minute mark of the broadcast, or about three-quarters of the way through, immediately following the Veterinarians on Call feature. With the AgDay viewership numbers tacked on, we estimate that total viewership of the ad surpassed 3.5 million. Help us boost that number even more by sharing a link to our first-ever movie theater trailer with your friends, families and colleagues. Enjoy the show!