The Partners for Healthy Pets message that annual veterinary visits are as essential as food and love is receiving excellent pickup in the national media.
As of mid-May, the Partners’ 30-second, public service announcement television commercial, which was launched in late November 2013, has aired more than 1,400 times across the United States. This donated media has an estimated value of more than $1.5 million and can be seen on networks and channels such as FOX, HGTV, Animal Planet, the DIY Network and the Food Network. In addition, television interviews with Partners veterinary spokespeople have aired on local television morning programs across the country and on national digital programming at GMA Live.
Digital advertising is appearing on websites like PetMD, Everyday Health, Pet360, SheKnows and CNN, and print advertising will continue to be seen in publications like Prevention, Real Simple, Oprah and Shape.
You can take advantage of these resources, too, and we invite you to bring the strength of the Partners for Healthy Pets consumer advertising campaign to your practice. All the media materials – from post-ready Facebook and Twitter messages to customizable print ads – are free for you to use and are accessible on the Partners for Healthy Pets website. If you have yet to join the more than 5,000 veterinary practices across the nation who have enrolled in the Partners for Healthy Pets initiative, we encourage you to do so today. It’s easy, and it’s free.