AVMA IN THE NEWS: Week of June 1, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, June 1 – Saturday, June 7
: 447
Daily Average: 63.9
2014 High Avg.: 113.71 (week of January 5)
Notes: The large number of stories early in the week was due to wide pick up of AVMA press releases on AVMA’s online animal welfare hub winning the 2014 World Veterinary Day Award and the risks of leaving pets unattended in hot cars.


No excuse to leave your dog to die in an unattended vehicle
Yahoo! News
. … The AVMA wants to put an end to these tragic stories. On its website, the AVMA has several resources, including videos, posters, and other information, to educate the public about the dangers of leaving pets unattended in vehicles. The AVMA encourages stores, malls, restaurants, and other businesses to place its posters in their windows to help get the message out: If you love your pets, sometimes it’s best to leave them at home. …

Newly launched AVMA animal welfare hub receives 2014 World Veterinary Day Award
The American Veterinary Medical Association (AVMA) was selected as the recipient of the 2014 World Veterinary Day Award for the development of a comprehensive, international, online animal welfare hub.

Older dog might not welcome a new canine buddy
Chicago Tribune
. … According to a recent report published in the Journal of the American Veterinary Medical Association, tea tree oils are toxic to pets. Even if enough fleas are destroyed to prevent infestation (which remains uncertain), the product can make pets very ill. …

Midwestern University opens first AZ vet school in Glendale
Arizona Republic
. … Until recently, the United States had only 28 vet schools accredited by the American Veterinary Medical Association — Midwestern is the 29th. That is far fewer than the 141 medical schools in the country recognized by the Association of American Medical Colleges. …

Pet Tales: Beware of nasty dogs
Pittsburgh Post-Gazette
. … Tie a yellow ribbon around the leash to warn people that your dog may bite when approached by strangers, suggests the American Veterinary Medical Association. The yellow ribbon campaign is a dandy idea because many dogs look normal and nice until you get within their bite range. …

Miracle Cat Recovering After 7-Story Fall
St. Louis Post-Dispatch
. … In 1987 study, veterinarians studied 132 cats that had fallen from tall buildings – and remarkably found that those falling from seven or more stories had a better survival rate than those falling six or fewer stories. In their study, published in the Journal of the American Veterinary Medical Association, they theorized that cats reach terminal velocity at five stories, and the added height gives them more time for the righting reflex and assume the “parachute” pose – relaxing and spreading their bodies for increased drag.

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