AVMA IN THE NEWS: Week of July 13, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, July 13 – Saturday, July 19
: 137
Daily Average: 19.6
2014 High Avg.: 113.71 (week of January 5)
Notes: Wednesday’s spike in coverage was due to AVMA’s mention in a K9 Fit Club press release.



Veterinarians No Longer Outlaws Under New Law
KNEB-AM (Neb.)
. … The American Veterinary Medical Association (AVMA) has been actively working to get this legislation through Congress since the issue arose in 2012. …

Gym offers ‘sports medicine’ for pets; iguanas welcome
Las Vegas Sun
. … Fuoco said recently the American Veterinary Medical Association has recognized sports medicine as an up-and-coming form of medicine in the canine industry, and that rehab and physical therapy is a newer field in veterinary medicine. …

Editorial: Don’t ban pit bulls; punish owners
Cincinnati Enquirer
. … First, there’s the difficulty of even defining a pit bull. A Fort Thomas man had to get a DNA test to prove that his pet wasn’t a pit. In addition, dogs’ behavior and size – not breed – determine their risk for causing harm, according to the American Veterinary Medical Association. …

California measure aims to clarify pet insurance data
Sacramento Bee
. … High veterinary expenses can place a burden on pet owners. A report prepared in 2011 for an American Veterinary Medical Association conference included several cost drivers: fee increases, longer lifespans and the availability of more advanced medicine. …

Help your pet stay trim, fit this summer
New Jersey Herald
. … Responsible and loving owners need to pay attention to the health and fitness needs of their pets to ensure they live long, happy lives. The American Veterinary Medical Association offers tips to help parents and children understand how they can help their beloved dogs and cats shed a few pounds and maintain a healthy weight. …


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