AVMA IN THE NEWS: Week of November 23, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, November 23 – Saturday, November 29
: 542
Daily Average: 77.4
2014 High Avg.: 117.71 (week of October 5)
Notes: The spike in coverage mid-week was driven by wide distribution of an A.P. story on pet massage that included an AVMA reference.



See Spot relax: Pet massage gaining popularity
Yahoo! News (A.P.)
. … The American Veterinary Medical Association classifies animal massage as a form of veterinary care that should require a license. It is up to each state’s veterinary licensing board whether to categorize it that way. “We do consider them veterinary procedures, and we feel the same standards should be used because a lot of harm can come from them,” association assistant director Adrian Hochstadt said. …

Where cats are more popular than dogs in the U.S.—and all over the world
Washington Post
. … Here in the U.S., slightly more households own dogs than own cats. But Euromonitor’s numbers show that in terms of raw population, cats outnumber dogs to the tune of 2 million (the number is closer to 4 million, by the American Veterinary Medical Association’s estimate). …

Pity the pit bull: More towns realize they’ve given the dog a bad rap
Pittsburgh Post-Gazette
. … Breed-specific legislation is opposed by the National Canine Research Council, the U.S. Centers for Disease Control, the Humane Society, the American Veterinary Medical Association and the American Bar Association. They insist that a dog’s upbringing has much more to do with its predisposition to bite than just its breed. …

Pit Bull Puppies Found Dead Behind Gas Station, Police Investigating Deaths
Huffington Post
. … Both of the puppies had docked tails, a cosmetic procedure that’s been criticized as unnecessary and inhumane by animal rights groups as well as the American Veterinary Medical Association. …

Pet-Friendly Hotels Getting A Paw Up On The Competition
. … According to the American Veterinary Medical Association’s U.S. Pet Ownership & Demographics Sourcebook for 2012, there are approximately 70 million pet do.gs and 74.1 million pet cats in the US. (The Sourcebook is updated every five years). Most hotel owners understand the impact of these numbers and are working hard to attract guests who appreciate a pet-friendly culture. …

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