AVMA IN THE NEWS: Week of December 7, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, December 7 – Saturday, December 13
: 269
Daily Average: 38.4
2014 High Avg.: 117.71 (week of October 5)
Notes: The surge in coverage on Friday was fueled by wide distribution of an AVMA press release about former AVMA President Dr. René Carlson’s visit to the North Pole to gauge the health of Santa’s reindeer.



AUDIO: Dr. Carlson on Talkin’ Pets Radio
Talkin’ Pets Radio
Former AVMA President and current president of the World Veterinary Association Dr. Rene Carlson talks about zoonotic disease and serving as official veterinarian of the North Pole.

Santa’s veterinarian gives reindeer green light for Christmas flight
Yahoo! News
. … Dr. Rene Carlson, president of the World Veterinary Association and former president of the American Veterinary Medical Association, visited the North Pole earlier this month to ensure that Santa’s team of nine were up-to-date on their vaccinations and healthy enough to make their annual trek around the globe. …

Want to reduce dog bites? Don’t focus on the breed, says the AVMA
“. … The role of the breed is actually very small,” says Dr. Emily Patterson-Kane, animal welfare scientist at the AVMA. “So if you suppress one breed, another breed is going to come to fill that role and your bite injuries are going to continue to occur until you have a real community approach to animal control and education. …”

Texas rescue group helps horse beaten with bat
Houston Chronicle
. … A horse’s average lifespan is 30 years, costing about $1,825 annually to provide basic care, not including veterinary or farrier services, according to Kimberly Anne May, a veterinarian and spokeswoman for the Illinois-based American Veterinary Medical Association. …

Flying with pets: How to ensure safe passage
USA Today
. … In fact, there are so many dangers, concerns and nuances involved in flying with pets, three entire columns could be devoted to offering specific advice. So for detailed guidance, consider the experts who created these pages: … The American Veterinary Medical Association’s Traveling with Your Pet. …

Baltimore ranks sixth in nation in dog attacks on mail carriers
Baltimore Sun
. … A total of 4.5 million people are bitten by dogs in the United States each year, according to the Centers for Disease Control and Prevention. Small children, the elderly and postal workers are the most frequent victims, Dvorak said, citing statistics from the American Veterinary Medical Association, the Humane Society and the American Academy of Pediatrics. …

Keeping pets warm in cold weather
Victoria Advocate (Texas)
. … The American Veterinary Medical Association, the ASPCA, and other experts recommend that dogs and cats be kept inside when temperatures drop. Inside pets are healthiest and happiest. …

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