Celebrate Check the Chip Day in your clinic

Check the Chip DayWho doesn’t love a microchip reunion tale? It’s got all the elements of a good story: heartfelt emotion … drama … dogs or cats. Every so often we learn of another pet whose microchip allowed him or her to be reunited with a family after being separated for years or by hundreds, even thousands, of miles. Here are just a couple of recent examples from our Animal Health SmartBrief newsletter:

Veterinarians know that these stories are played out in smaller ways every day, as pet after pet is quickly reunited with its family because the owners could be traced easily through a microchip.

But veterinarians also know the heart-wrenching disappointment of finding a microchip in a stray animal and then discovering that there’s no contact information – or outdated, inaccurate information – in the registration database for that pet’s chip.

That’s why the AVMA and the American Animal Hospital Association (AAHA) joined together to create Check the Chip Day to remind pet owners to check once a year to make certain their pets’ microchip registration information is up-to-date. And with support from HomeAgain, we’ve developed new resources to help deliver the message.

Check the Chip Day is right around the corner on August 15, so we’ve posted some new resources to help veterinarians mark the day. We hope these tools will both help you spread the word about the importance of updating microchip information and also make your daily administrative job – think social media, managing a website, and getting publicity for your clinic – easier.

First and foremost, we’ve created a member toolkit that includes a wide range of resources to help AVMA members observe Check the Chip Day in your own clinics. It includes ready-to-use social media posts, tools to help you make presentations or raise awareness in your community, tips for hosting a microchip scanning event, and ideas to get clients into the clinic for annual checkups at which you can discuss their microchip registry information. There’s also a downloadable flyer that you can post in your clinic.

We also invite you to join the Check the Chip Day event on Facebook and invite your fans to do the same. We’ll be sharing microchip reunion stories there between now and August 15, and you can pass those along on your clinic’s own Facebook page. You can also follow the hashtag #CheckTheChipDay on any of your social networks to see microchip-related tweets and posts from others.

Coming very soon: We’ll also have a great video that you can share on your social media feeds, embed on your own website, or even play in your clinic waiting room to teach people about microchipping, the importance of keeping your microchip registry information current, and Check the Chip Day specifically. And, yes – it’s a heartwarming story of a much-loved family pet, Max, who got lost but was reunited with his family because his microchip information was up-to-date.

8 thoughts on “Celebrate Check the Chip Day in your clinic

  1. It’s crazy how far technology has come! It’s great that we’re now able do use microchips for such a great cause. I’m sure vets (and pet owners) around the world are eager for what’s next. Thanks for sharing.

  2. I can attest to the awesomeness of microchips firsthand – I lost my pit bull and beagle mix during a fishing trip and I was horribly distraught. I couldn’t find her after a few days, but luckily, she was picked up by two retirees in the outskirts of the town we were in. My dog was later identified (via the microchip), and we were subsequently reunited. Thinking about the whole experience still brings me to tears.

    • That’s a great story, thanks for sharing your experience. So glad you were able to get your beloved pets back home.

  3. The “Check the Chip Day” is a great event and excellent opportunity for Veterinarians to help pet owners make sure their pets are protected. A microchip cannot do it’s job if the chip is not registered and the registration is not updated. It is actually the AVMA Microchipping Policy for a pet to be scanned during every visit. People take for granted a microchip will always work for the life of the pet. Most microchips do, but like anything, the quality of chips vary and there are chips with a higher failure rate.

    Everyone should start a search for a microchip registration by using the AAHA Microchip Lookup Search Engine. http://www.petmicrochiplookup.org/ Not all microchip companies participate but the search engine currently searches 14 microchip registration databases. Unfortunately some of the registries themselves are sometimes offline or not available. These registries are normally operated by some of the newcomers in the U.S. microchipping market. Here are 3 very good articles for anyone wanting to know more about microchips and the new 900 microchips being sold in the U.S.




  4. Thanks so much for the awareness promo. Nigeria my base is not yet in the data base level even for human as our national identification is still being developed. However, as a trail blazer which my ANIMAL HOSPITAL is as far back as over two decades now even ever before the advent of the social media; I had been creatively re-inventing the hospital status of our practise as the 1st ever to use the word ‘ANIMAL HOSPITAL’ for my outfit. Despite huge cost, I had right from post-graduation day one make sure I use befiting structures of not less than 5 apartments for various departments in my otfit. With a mind like this, I established the ONLY animal hospital in my council area (ONAARA LOCAL GOVT. AREA OF OYO STATE, Nigeria); and I wont mind being the only veterinarian to celebrate the microCHIP day as promoted by your association. I want to know if it will be possible to have some microchips from your end and also to know if it could be linked to your data base via the internet. Thanks once again. http://www.facebook.com/onaaratoday

    • Thanks, Dr. Kabir, for your interest and your willingness to promote the chips. However, we don’t provide microchips – you’d have to purchase them or contact the microchip manufacturers to obtain the chips. Any chip provided by a manufacturer has the opportunity to be registered online.