Who doesn’t love a microchip reunion tale? It’s got all the elements of a good story: heartfelt emotion … drama … dogs or cats. Every so often we learn of another pet whose microchip allowed him or her to be reunited with a family after being separated for years or by hundreds, even thousands, of miles. Here are just a couple of recent examples from our Animal Health SmartBrief newsletter:
- Family Reunited with Dog Lost 6 Years Ago
- Microchip Reunites Owner and Puppy After Car Accident
- Mesa dog returns home 2 years after vanishing
Veterinarians know that these stories are played out in smaller ways every day, as pet after pet is quickly reunited with its family because the owners could be traced easily through a microchip.
But veterinarians also know the heart-wrenching disappointment of finding a microchip in a stray animal and then discovering that there’s no contact information – or outdated, inaccurate information – in the registration database for that pet’s chip.
That’s why the AVMA and the American Animal Hospital Association (AAHA) joined together to create Check the Chip Day to remind pet owners to check once a year to make certain their pets’ microchip registration information is up-to-date. And with support from HomeAgain, we’ve developed new resources to help deliver the message.
Check the Chip Day is right around the corner on August 15, so we’ve posted some new resources to help veterinarians mark the day. We hope these tools will both help you spread the word about the importance of updating microchip information and also make your daily administrative job – think social media, managing a website, and getting publicity for your clinic – easier.
First and foremost, we’ve created a member toolkit that includes a wide range of resources to help AVMA members observe Check the Chip Day in your own clinics. It includes ready-to-use social media posts, tools to help you make presentations or raise awareness in your community, tips for hosting a microchip scanning event, and ideas to get clients into the clinic for annual checkups at which you can discuss their microchip registry information. There’s also a downloadable flyer that you can post in your clinic.
We also invite you to join the Check the Chip Day event on Facebook and invite your fans to do the same. We’ll be sharing microchip reunion stories there between now and August 15, and you can pass those along on your clinic’s own Facebook page. You can also follow the hashtag #CheckTheChipDay on any of your social networks to see microchip-related tweets and posts from others.
Coming very soon: We’ll also have a great video that you can share on your social media feeds, embed on your own website, or even play in your clinic waiting room to teach people about microchipping, the importance of keeping your microchip registry information current, and Check the Chip Day specifically. And, yes – it’s a heartwarming story of a much-loved family pet, Max, who got lost but was reunited with his family because his microchip information was up-to-date.