Bring lapsed clients back to the clinic

A new, free program from Partners for Healthy Pets (PHP) offers veterinary practices a way to bring back lapsed clients. According to a review of databases from 5,000 companion animal veterinary practices in the U.S., 53.4 percent of dogs and 58.6 percent of cats had not had a veterinary visit of any kind in at least 18 months. These pets had an established relationship with a veterinary practice, yet they weren’t receiving the preventive care they need.Partners for Healthy Pets

PHP’s program aims to get these pets back in to see their veterinarians by reaching out to owners via email, encouraging them to make appointments for check-ups. A pilot program run by Partners for Healthy Pets found that this email campaign was successful in getting lapsed clients back to the clinic; it’s now being offered to all practices for free. You can find out how to enroll in the program at the Partners for Healthy Pets website.

The PHP website also features a Practice Resources Toolbox that can help you communicate with clients about the importance of preventive care and routine veterinary visits. These tools also are offered at no cost, and it will only take you a few minutes to get started using them.

Partners for Healthy Pets is a committee of the American Veterinary Medical Foundation (AVMF) created to ensure pets receive the preventive healthcare they deserve through regular veterinary visits. Led by the AVMA and the American Animal Hospital Association (AAHA), it is a collaborative alliance of more than 100 veterinary associations, colleges of veterinary medicine and animal health companies all committed to a vision of improved overall health for pets.

3 thoughts on “Bring lapsed clients back to the clinic

  1. Can someone provide more information on I looked at the Partners for Healthy Pets. Looks like a good site. But the link to “bring inactive clients back” is to where I would agree to let them mine my client base. Looking at that website, it is marketing all sorts of things not even related to pets.

    1. Who owns
    2. Exactly what data do they mine?
    3. Some of my clients will not appreciate having one more email from a marketing company. I, personally, would be on that list. How does a practice justify releasing confidential email addresses to a marketing firm?
    4. If the company is mining patient data, doesn’t that violate doctor/client/patient confidentiality?

    • Those are all good questions, Dr. Eades. I’ve forwarded your comment and questions to the PHP because I think they’re better informed to respond.

    • Dr Eades,

      Thank you for taking the time to look at our website, The website is the home to a number of PHP’s tools and resources created solely with the practice team in mind. The website that you visited, is a consumer pet health website operated by Vetstreet and is unrelated to the PHP program.

      The program, created by PHP with the creative, marketing and operational support of Vetstreet, is one that has provided proven success. Vetstreet is a Founding Sponsor of Vetfolio and is a leading provider of integrated veterinary marketing solutions with services and products created to help enhance the veterinarian – pet owner – patient bond and drive revenue for practices. To find out more about Vetstreet, visit

      Your concerns regarding the confidentiality of your clients and patients is very valid and many of those questions can be answered by visiting

      If you need any additional assistance, feel free to contact me directly at