February is National Pet Dental Health Month, and the AVMA has a Veterinary Toolkit to help members celebrate the observance in the clinic and online. The toolkit, which is available exclusively for AVMA members, makes it easy to educate clients on the importance of dental care and encourage them to bring their pets to the clinic for regular exams.
One of the easiest ways to celebrate National Pet Dental Health Month is by using our pre-written social media posts. We’ve written several Facebook posts and tweets that are ready for you to copy and paste to share on your own social media feeds. If you need images to go with your posts, we’ve got you covered there, too. The AVMA also will be sharing dental-health information – such as the oral health recipe shown here – on our Facebook, Twitter, LinkedIn, and Google+ pages for you to re-share with your clients and friends. Also, be sure to RSVP to join the event on Facebook, where we’ll also be posting pet dental care information and encouraging pet owners to share pictures of their pets’ pearly whites.
Another fun way to engage your clients and remind them of the importance of dental care for their pets is to share our pet dental health quiz so they can test their knowledge of pet dental care. Challenge your social media followers, and see who can get the highest score. To help those who may find out that they need some information about pet dental care, we also have a client resource page on our website that includes an overview of veterinary dentistry and links to videos and podcasts.
If you’re looking for ways to get the word out about what you’re doing in the clinic for Pet Dental Health Month – or need some more ideas on how to observe it – we have resources on stress-free ways to celebrate in your clinic, marketing tips, publicity tools (including a customizable press release and letter to the editor), and talking points for media interviews.
Additionally, the toolkit includes downloadable flyers, handouts, and brochures you can print out and give to clients. These can help you emphasize to clients just how important pet dental care is – and make sure their pets receive regular exams and cleanings to protect their overall health.
Before they leave the office, be sure to work with your clients to book their pet’s next exam. Partners for Healthy Pets has great tools to help you with this “forward-booking” – it’s a best practice to ensure that you see more patients on a regular basis, which results in more pets receiving high-quality veterinary care.