Your clients are used to making monthly payments for their gym membership, electric and phone service, and many other regular-use services. Is the idea of distributing payments for their pet’s preventive care similarly appealing?
Monthly wellness plans can make preventive care services more accessible to pet owners, increasing client compliance and improving their pet’s health. A 2011 study showed that 45% of pet owners said that a wellness program billed in monthly installments would increase the likelihood that they would take their pets to a veterinarian.
Is a monthly wellness plan right for your practice and your clients? How do you get started? The Partners for Healthy Pets monthly wellness plan toolkit provides an overview of plans to inform your decision-making. If you decide to pursue a monthly wellness plan, the toolkit provides an implementation manual and worksheets to help you customize the plan. And because your plan can only be effective when it’s supported by your entire team, the toolkit also includes a team training guide.
Improved health and more regular veterinary visits make monthly wellness plans a winning solution for pets, clients, and your practice. Your clients can distribute the costs of preventive care over the year instead of paying all at once, reducing the “sticker shock” effect of one-time payment and allowing them to better budget for preventive care. You get the opportunity to focus on preventive care and see your patients regularly, improving the delivery of care and the chances of early detection of developing problems. And the pet reaps the benefit of better health.
If you’re participating in the free PHP certificate program, working through these materials lets you complete one section of the program, which keeps you on track to earn your certificate. Partners for Healthy Pets also has additional resources to help veterinary practices, such as the forward-booking tool and the Opportunity Survey.