“Marketing” is neither a dirty word nor a necessary evil; it’s a fundamental aspect of building your practice. But it’s not part of the veterinary curriculum, so it can seem daunting and foreign to many veterinarians. Sure, there are companies that can help you market your practice, but you don’t have to outsource it.
The Partners for Healthy Pets internet marketing module guides veterinary practices through the internet marketing process. It starts with developing a message that represents your practice and resonates with clients. Using that message as a foundation, you can establish a website that showcases your practice, attracts clients and gets you “on the map” for search engines.
The quality of your website content is one of the keys to success. But where do you begin, and how do you get it done when you’re already crunched for time? This training module provides insight on where you can find existing content, how to develop your own content plan and schedule, and how blogging can help your practice build its online presence and engage with current and prospective clients.
If you’re participating in the PHP’s free preventive healthcare certificate program, these materials make up one section of the program, and completing this step keeps you on track to earn your certificate. Partners for Healthy Pets also has additional resources to help your practice, such as the forward-booking tool and the Opportunity Survey.
Partners for Healthy Pets was created to ensure pets receive the preventive healthcare they deserve through regular veterinary visits. Led by the AVMA and AAHA, it is a collaborative alliance of more than 100 veterinary associations, colleges of veterinary medicine and animal health companies, all committed to a vision of improved overall health for pets. We’re proud of our support for Partners for Healthy Pets and encourage you to make full use of its veterinary practice tools.