The level of veterinary care depicted on Animal Planet’s program Dr. Jeff, Rocky Mountain Vet prompted an outpouring of concern from our members. AVMA President Dr. Tom Meyer, and Executive Vice President and CEO Dr. Janet Donlin, responded by sending a letter to executives at Discovery Channel LLC’s Animal Planet, urging them not to abandon science and appropriate surgical protocol in their programming.
Drs. Meyer and Donlin applauded Dr. Jeff’s commitment to underserved communities. However, they objected to Discovery Channel’s Animal Planet conveying “the message that ‘lesser-than’ care is somehow acceptable for pets in these communities.”
AVMA strongly disagrees. High-volume veterinary care does not equate to low-quality veterinary care. Many of our members practice in underserved communities. Their reality involves long days, often at lower than typical pay, but these dedicated veterinarians still maintain generally accepted good patient care practices. The AVMA’s Reaching Up New Mexico, a partnership with the Native America Humane Society and the communities it serves, was shared as an example of a well-run high-quality, high-volume spay/neuter and preventive care service program for pets.
Thank you for taking the time to let us know how disturbed you were by the depiction of veterinary medicine on this television program. We heard your voice. You can also take a moment to send your own comments to Discovery Channel and Animal Planet c/o firstname.lastname@example.org for:
- David M. Zaslav, President, CEO, Discovery Communications, LLC
- Rich Ross, Group President , Discovery Channel, Animal Planet and Science Channel
- Rick Holman, Executive Vice President and General Manager for Animal Planet at Discovery Communications
We hope that Animal Planet will hear us and make a commitment to ensuring that the animals depicted in their programs are provided with the quality care they deserve.