Do you Tweet? If you’re a fan of Twitter, you know that the free social networking service can have real value. It’s a great way to stay connected with what matters most to you and to get news and information as it happens, right-now.
We recognized Twitter’s usefulness back in the spring of 2009 when we used Twitter to post a notice about a salmonella outbreak in peanut butter. We had similar success just last month when the U.S. Food and Drug Administration issued a recall notice of ketamine hydrochloride injectable manufactured by Teva Animal Health, Inc. The Tweet we sent indicating that we had posted recall updates on our Web site was so timely and important that more than 14,000 people saw it.
We now have five Twitter feeds: AVMAvets, our main feed that deals with animal health and welfare, as well as other issues relevant to AVMA missions and objectives; AVMARecallWatch, our pet food recall feed; AVMACAN, which focuses on the actions of our Congressional Advocacy Network; AVMAJournals, which highlights items that appear in JAVMA and AJVR; and AVMAVMAT, a feed dedicated to our disaster response teams.
While we update our Web site on a regular basis, there are times after business hours when we can’t always access our Web site to post important information. That’s where Twitter helps us fill the gaps. We have access to Twitter 24 hours a day, 7 days a week, 365 days a year, so we can post items of importance to you whenever and from wherever we need to.