President’s Trip Log – Heartland Veterinary Leadership Conference

The Heartland Veterinary Leadership Conference invites the officers and delegates from the thirteen member state VMAs to a different venue every year to discuss issues of importance to organized veterinary medicine.  The thirteen states that are members of the Heartland Conference include Illinois, Indiana, Iowa, Kentucky, Michigan, Missouri, Minnesota, Nebraska, North Dakota, Ohio, South Dakota, West Virginia, and Wisconsin.  This year was another tremendous program, with special thanks to Lisa Perius, Executive Director, and the Indiana VMA leadership who hosted it the last weekend in August at Indianapolis.  Highlights included:

Technology’s Role in the 21st Century: Making safe, affordable and abundant food a global reality – Rob Aukerman, President of US Operations for Elanco

  • A growing wave of food insecurity threatens more than 1 billion people around the world.
  • Access to safe, proven, efficiency-enhancing technologies ensures three rights:

                            1. Food (a basic human right)

                            2.  Choice (a consumer right)

                            3.  Sustainability (environmentally right)

  • By 2050, to feed 9 billion people, we will need 100% more food, and according to the U.N. Food and Agriculture Organization, 70% of it must come from efficiency-enhancing technologies.

Diversity in Veterinary Medicine – Dr. Billy Hooper

This was an amazing history of the key events affecting diversity in veterinary medicine over the last 150 years.

Economics of Building Member Relationships – Mr. Jay Dziwlik, Executive Director for the Indiana Dental Association

  • It is all about the “member’s experience”.  Jay gave 30 tips to ensure great member experiences.  Some questions to know the answers to included:
    • What are the top 3 reasons a member joins an organization (AVMA)?
    • What are the top 3 reasons for not joining or renewing membership?
    • What is the member’s #1 expectation?
    • What is a member’s first year membership experience like?
    • What are a member’s most common questions?

 Q.  How do you view the role of veterinarians and technology in ensuring the production of a safe, affordable, and abundant food supply for the food security of this country and the rest of the world?

 Q.  How can we make veterinary medicine more inclusive for all groups of people, both as veterinarians and for those needing veterinary medical services? 

Q.  How can we make your AVMA membership experience the best value for your dues?  

These were excellent presentations.   What do you think?

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