It isn’t often that the AVMA makes a splash in Times Square, but we can now say that we’ve arrived. The AVMA and Illinois-Indiana Sea Grant collaborated on a public-service announcement that is airing on the CBS JumboTron Super Screen in the Big Apple. The message? That improper disposal of medications can be harmful to people, animals and the environment. The 15-second spot will run through March 31 about 18 times every day – or about every 80 minutes. The screen is located on 42nd Street between 7th and 8th avenues in Times Square Plaza.
The video is just one element of a larger initiative designed to inform and educate the public about the dangers of improper disposal of pharmaceuticals and other medicines. It’s all part of a new partnership the AVMA has forged with the National Oceanic and Atmospheric Administration’s National Sea Grant College Program.
We will conduct much of our work with Illinois-Indiana Sea Grant, one of more than 30 Sea Grant programs in the U.S. working with communities to reduce improper pharmaceutical disposal. Now, alongside the AVMA, the informational campaign can grow to encompass new audiences, including animal owners. The AVMA also has extensive resources available to you – the veterinarian – to help you properly dispose of the waste your practice generates.
By increasing the awareness of the options available for the proper disposal of pharmaceuticals and the environmental consequences of improper disposal, we hope and anticipate that fewer and fewer medications will be flushed or poured into our water system.