What’s the latest pet population tally? How often are pets seeing the veterinarian? How much are pet owners spending on veterinary care?
These questions and many, many more are answered in the AVMA’s 2012 edition of the U.S. Pet Ownership & Demographics Sourcebook, perhaps the most authoritative collection of pet-ownership data published in the United States. The Sourcebook contains the results of a national survey of more than 50,000 households. It serves as an invaluable reference tool that provides information and insights beneficial to both you and your clients.
From the human-animal bond and how it influences spending on pets, to the racial and ethnic diversity of pet owners, the Sourcebook is the destination for information on who owns pets, the number and types of pets they own, and pet owners’ behaviors when it comes to seeking veterinary care.
The information allows us to take a look at big-picture trends, like how often pets are seeing the veterinarian and what types of services pet owners are seeking.
Others rely on the Sourcebook too. The U.S. Census Bureau regularly cites the Sourcebook for information on pet and pet-owner demographics, and both governmental and nongovernmental agencies often use it to determine pet populations. Emergency responders turned to Sourcebook data during recent disaster-relief efforts associated with Hurricane Sandy.