AVMA IN THE NEWS: Week of August 18, 2013

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, August 18 – Saturday, August 25
: 353
Daily Average: 50.4
2013 High Avg.:  145.1 (week of May 12)
Notes: Coverage spiked on Thursday due to pick up of an AVMA press release on adding a second dog to your home (inspired by news that the Obamas had adopted a second dog) and an American Humane Association release applauding President Obama for coming out against breed-specific legislation.


American Veterinary Medical Association Develops Virtual Veterinarian Game
Technology News
“. … We wanted to make a fun game that players would come back to again and again, but more importantly, we wanted there to be a strong educational component to it as well,” said AVMA CEO Ron DeHaven. …

First family adds second dog; should you?
. … Adding a second dog can provide canine companionship for the resident dog and take some of the demand for attention off of the owner, says Dr. Bonnie Beaver, a board-certified veterinary behaviorist and past president of the AVMA. …

Feral cat colonies could pose rabies risk, CDC says
USA Today
. … The issue is part of a debate over how to deal with unwanted cats and their offspring. There are 74 million owned cats in the United States, according to the American Veterinary Medical Association. Estimates on the number of feral cats vary from 60 million to 150 million. …

Consult veterinary nutritionist for balanced homemade pet diets
Reading Eagle (Pa.)
. … This summer, researchers published a study in the Journal of the American Veterinary Medical Association proving that most home-prepared maintenance diets for dogs are nutritionally deficient. …

After biting incidents, police remind residents to watch their dogs
St. Paul Pioneer Press
. … According to the American Veterinary Medical Association, more than 4.5 million people are bitten by dogs each year nationally, with about 800,000 requiring medical treatment. Children are most at risk, followed by senior citizens. …

Bad Breath in Pets Could Be a Sign of Poor Health
Foxboro Reporter (Mass.)
. … It’s time for pet owners to get serious about pet dental health, as three-fourths of dogs and cats over age three have oral disease, according to the American Veterinary Medical Association. …

Coggin: If you want to know about animal welfare, ask a farmer
Calgary Herald
. … Two major U.S. veterinary groups, the American Veterinary Medical Association and the American Association of Swine Veterinarians, find that maternity pens provide for animal welfare. Individual pens allow for individual feeding and care of the animals. …

Meet the world’s poshest pets
Daily Express (U.K.)
. … The Humane Society and The American Veterinary Medical Association oppose cosmetic surgery on pets, the only exception being when it is medically necessary, for example improving breathing ability or sight. …


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