Cows may not be jumping over the moon just yet, but they are standing up for an important piece of legislation – the Veterinary Medicine Mobility Act (VMMA).
On Oct. 29, AVMA ran a full-page, color advertisement in the National Journal Daily (pictured below) that urges federal lawmakers to pass the VMMA. The bill would make it legal for veterinarians to carry and use controlled substances beyond their registered places of business – often their clinics or homes – to their animal patients. Prominently featuring a picture of a cow, the ad points out that veterinarians must be able to treat animals “from barnyards to the back woods to our own backyards,” but until the Controlled Substances Act is amended, veterinarians are being told by the Drug Enforcement Administration that they are in violation of the law for bringing these vital medications outside of their clinics.
The print advertisement complemented similar digital ads that AVMA ran on National Journal’s website from mid- to late-October and on CQ’s website from the end of October to mid-November. As part of the latter advertising campaign, AVMA ran a home page interstitial (an ad that briefly appears when a visitor opens up a website before allowing the visitor to continue onto the site) on RollCall.com’s website on Oct. 30 (pictured below).
The ad campaigns are targeted toward congressional and federal agency staff within the D.C. beltway. All of the online ads linked to AVMA’s newly created VMMA campaign Web page, where visitors can find the latest news, background materials and multimedia content about the issue.
Interest in the issue remains high, both from AVMA members and members of Congress. So far this year, AVMA’s Congressional Advocacy Network has sent more than 22,000 letters to congressional representatives in support of the bill. Just last month, the AVMA Advocate reported that the House version of the bill has garnered more than 100 cosponsors.
AVMA’s Governmental Relations Division continues to encourage veterinarians to write their members of Congress, if they haven’t done so already. For more information about the bill, visit the VMMA campaign Web page.
National Journal full-page print ad:
RollCall.com homepage interstital: