AVMA IN THE NEWS: Week of Dec. 8, 2013

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, December 8 – Saturday, December 14
: 555
Daily Average: 79.3
2013 High Avg.: 145.1 (week of May 12)
Notes: Monday’s spike in stories came about due to wide distribution of an Animal Dermatology Clinic Management Group press release mentioning the AVMA. The midweek bump was the result of extensive coverage of the FDA’s decision to curb the use of antibiotics in livestock.



FDA hopes to curb antibiotic use on farms
“. … AMI strongly supports the prudent and judicious use of antibiotics in food animal production under the care of a veterinarian, as defined by the American Veterinary Medical Association, which is consistent with protecting both animal and public health, ensuring the ability to medically treat animals, and maintaining the highest standard of animal welfare practices,” the group said, adding the FDA proposal “adheres to these principles. …”

FDA plans to phase out use of antibiotics in livestock
Des Moines Register
. … Representatives from the Animal Health Institute, the National Pork Producers Council and the American Veterinary Medical Association said they would follow FDA’s guidance and were committed to responsibly using antibiotics. …

Pot and pets: For them, a high is dangerous – so stash that stash
Denver Post
. … However, you are unlikely to get advice from your veterinarian, on the record, about how to do so. Why? I’ll let the American Veterinary Medical Association website explain it: …

U.S. parrot rescuers struggle to keep up with unwanted birds
Yahoo! News (Reuters)
. … After dogs and cats, birds are the third-most-popular pet in the United States, but statistics on how many are kept vary widely. A 2012 survey by the American Veterinary Medical Association put the figure at 8.3 million birds of all kinds – smaller songbirds and larger exotics – while a 2013 study by the American Pet Products Association, a trade group, put the figure at 20.6 million. …

Canton expects to drop ‘vicious’ pit bull label
Observer & Eccentric (Mich.)
. … Jessica Kowalewski said a dog’s aggressive behavior is often linked to its owner’s actions. Moreover, she said breed-neutral language in dog ordinances is supported by the American Veterinary Medical Association, the American Kennel Club, the National Animal Control Association and the National Canine Research Council, among other groups. …

Frigid temperatures can be dangerous for your pet
Daily Herald (Ill.)
. … The HSUS, ASPCA and AVMA offer cold weather safety guidelines to help us protect our animals during the cold and freezing days of winter. …

Holiday Traveling with Pets
Camden Herald (Maine)
. … The American Veterinary Medical Association has put together a great list of 11 tips that even our frequent fliers should find useful. …

Pet column: Banner year for animal media gifts
Tahoe Daily Tribune (Calif.)
. … In the video department, the “AVMA Animal Hospital Video Game” takes players from new veterinary school graduate status to Chief Veterinarian, making diagnosis and treatment decisions for dogs, cats, guinea pigs, birds, and turtles. Developed by Game Gurus and supported by the American Veterinary Medical Association, it is aimed at grade levels 4-8, but appeals to all. …

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