AVMA IN THE NEWS: Week of June 8, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, June 8 – Saturday, June 14
: 495
Daily Average: 70.7
2014 High Avg.: 113.71 (week of January 5)
Notes: The spike in stories late in the week came from AVMA’s mention in AHA press releases on Dr. Donald Hoenig being named chief veterinary advisor for its Humane Heartland program and the AHA Hero Veterinarian and Veterinary Technician Awards.


US smartphone owners’ ‘pet’ peeves revealed
Yahoo! News
. … The study, which bases its findings on responses from over 1000 pet owners, plus data from the American Veterinary Medical Association and US census, might not paint the most accurate picture of dogs’ and cats’ relationships with modern technology. It does, however, single out the most at-risk devices and the pets most likely to damage them. …

Deciding how often to vaccinate older pets can be a difficult dilemma
The Oregonian
. … The cases are rare – research indicates they occur in one out of 10,000 to 30,000 vaccinations, according to the American Veterinary Medical Association. …

Medical Marijuana For Pets: Legalization’s Effect On Veterinary Medicine
Medical Daily
“. … Nikita was wasting away, and she’d stopped eating,” Kramer told the Journal of the American Veterinary Medical Association in an article last year. “I’d exhausted every available pharmaceutical pain option, even steroids. At that point, it was a quality-of-life issue, and I felt like I’d try anything to ease her suffering. …”

Older dog might not welcome new canine buddy
St. Paul Pioneer Press
. … As for tea tree oils, now commonly touted online as flea busters, be very cautious. According to a recent report published in the Journal of the American Veterinary Medical Association, tea tree oils are toxic to pets. Even if enough fleas are destroyed to prevent infestation (which remains uncertain), the product can make pets very ill. …

Ten dog breeds most prone to cancer
The Record (N.J.)
. … Cancer accounts for almost half of the deaths of pets over 10 years of age according to the American Veterinary Medical Association. …

When boating, your four-legged friends need life jackets too
Fox-13 Tampa Bay
. … Just as Florida law requires a boat to have a life preserver for each person on board, the American Veterinary Medical Association encourages owners to outfit their pets with life jackets. They are available in various sizes, and the AVMA recommends dogs wear them at all times on the water, even if they are comfortable swimming. …

Superstitions Collide: Full Moon Rises on Friday the 13th
. … One 2007 study of pet injuries published in the Journal of the American Veterinary Medical Association found that emergency vet visits for cats were 23 percent higher on days around the full moon. (Dog visits spiked 28 percent on those days.) Researchers speculated that people might use the extra light of the full moon to stay out after dark with their pets, perhaps boosting the likelihood of injury. …


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