In 2013, the AVMA and the American Animal Hospital Association (AAHA) joined together to launch “Check the Chip Day” as a reminder to pet owners to check their pet’s microchip registration to make sure it’s up-to-date. Microchips are very effective for identifying lost pets and reuniting them with their families, but that potentially happy ending won’t occur if the microchip registration isn’t correct – or worse, if it’s never been registered in the first place.
Check the Chip Day is meant to serve as a reminder to check and update microchip registration information. The few minutes it takes could make all the difference if a pet is lost or stolen. Thanks to microchips (and up-to-date information, of course!), thousands of lost or stolen pets have been reunited with their families, even years later and from thousands of miles apart.
Start planning now to help us celebrate the event and reach our ultimate goal of 100% microchip registration:
- Include Check the Chip Day in your clinic mailings and newsletters, encouraging pet owners to check their pet’s microchip registration and make sure it’s correct.
- Share reminders on your social media channels and clinic website.Tag microchip-related tweets and posts with #CheckTheChipDay
- Join the Facebook event and encourage your clients to do the same. We’ll be posting relevant stories and resources now through August 15, and on August 15 we’ll be sharing additional resources and fun stuff. Feel free to post on our event page what your clinic is planning to celebrate the observance.
- Share stories of successful reunions to emphasize the importance of microchips and updated registration.
- Share our resources on microchipping, such as our FAQs, resource document, podcast, and video.
- Offer free microchip scanning and registration checks on August 15.
- Consider offering discounted microchipping services on August 15, and help the owner complete the registration process before they leave your clinic.
- For every microchipped pet seen during appointments on August 15, scan the pet’s microchip to make sure it’s still active, and look up the pet’s information and go over it with the pet’s owner to make sure it’s correct. If it’s not, help them update their information on the spot.
- Don’t forget to check and update your own pet’s registration, and remind your staff to do the same.
We’d love to hear your ideas for promoting microchips and up-to-date registration, as well as your success stories.