AVMA IN THE NEWS: Week of November 30, 2014

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, November 30 – Saturday, December 6
: 304
Daily Average: 43.4
2014 High Avg.: 117.71 (week of October 5)
Notes: Thursday’s surge in coverage was driven by AVMA’s mention in an A.P. story on therapy horses visiting a Chicago hospital.



America’s walking horses in a race against time
The Hill
By W. Ron DeHaven, DVM
. … For the past two years, the AVMA, the American Association of Equine Practitioners, every state veterinary medical association in the United States, and numerous other groups and individuals, including many former walking horse industry leaders, have been urging Congress to pass this important legislation. …

See Spot relax: Pet massage gaining popularity
USA Today (A.P.)
. … The American Veterinary Medical Association classifies animal massage as a form of veterinary care that should require a license. It is up to each state’s veterinary licensing board whether to categorize it that way. “We do consider them veterinary procedures, and we feel the same standards should be used because a lot of harm can come from them,” association assistant director Adrian Hochstadt said. …

These Therapy Mini-Horses Brought A Whole Lot Of Happiness To A Hospital
Huffington Post (A.P.)
. … The horses were “a smashing success,” Hart said. “We’re looking forward to having them visit monthly.” For more information: American Veterinary Medical Association: http://tinyurl.com/pz3becj. …

Best dog toys for the pooch on your holiday gift list
Consumer Reports
. … Do play frequent games of ball or Frisbee and perhaps a little tug-of-war. “Dogs, like people, often don’t get as much exercise as they need,” says Bonnie Beaver, a professor at Texas A&M University College of Veterinary Medicine & Biomedical Sciences and former president of the American Veterinary Medical Association. …

The perfect family pet is as unique as the family itself
Bangor Daily News (Maine)
. … According to the American Veterinary Medical Association, there are nearly 70 million dogs and 74 million cats residing in households across the country. But to ensure that a pet’s needs match a family’s abilities, animal shelters like the Bangor Humane Society conduct pre-adoption interviews with families. …


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