Just a few moments ago, the AVMA launched a new era dedicated to better serving our members and your evolving needs. This is a new day at the AVMA, and today’s unveiling of the “Our Passion. Our Profession.” initiative is proof of how our members’ voices, ideas and diverse perspectives will help advance the profession more than ever before.
Today marks a new way of doing business and a new way of ensuring that we meet your needs now and into the future as we work to support the professional while advancing the profession as a whole. Our new logo, which was revealed this evening at our Annual Convention in Boston, is indeed a new look. But, more importantly, it is reflective of a new approach to advancing your professional interests, while also promoting to society the critical role veterinarians play in animal and human health.
Historically, participation in organized veterinary medicine has been “the right thing to do,” and membership in the AVMA has been a key way to engage in the greater good of our profession. The value of that participation – and the value of membership in the AVMA – wasn’t questioned. Belonging to the AVMA is still the right thing to do, but we understand that it’s up to us to make sure that the return on your investment is obvious and tangible.
Protect, Promote, Advance
In recognizing the growing need for an organization that continues to protect, promote and advance the entire veterinary profession, the AVMA spent 2014 listening to your ideas and concerns in order to enhance the association’s ability to better serve our members and advance collective interests.
Those lessons became the framework for this exciting chapter of the AVMA’s ongoing commitment to veterinarians and the animals and people you serve. Your input was instrumental in helping the AVMA make the necessary enhancements that would help meet more of our members’ needs.
Some key findings from this research indicate that our members want:
- Greater communication about our advocacy work and current issues being addressed.
- More digestible and bite-size information that delivers a clear message more effectively.
- A larger and more diverse representation of all veterinarians.
- A more personalized experience that makes it easier to access information that relates to each segment of the profession.
Acting on your behalf
We know that you want to see communications that show how the AVMA is genuinely following through on your ideas and opinions, as well as acting on your behalf. We believe that the new AVMA message, “Our passion. Our profession,” reassures our members that they are our passion and our profession. It also elicits a sense of pride among our members and is grounded in the deep-rooted passion you have for animals and your professional role in preserving both human and animal health.
In the near future, you will start to see and feel these changes come to life across the AVMA. These are exciting times that will result in a stronger, more focused and relevant association for you – our members.
Veterinary medicine is our passion and our profession. This is our AVMA!
For more information about the AVMA evolution, and to become more familiar with the new look, direction and feel of the AVMA, we invite you to visit newavma.avma.org.