Check the Chip Day: Meet Max

Meet Max. He has a family who loves him. And thanks to a microchip, he’s able to get back home after he’s lost.

August 15 is Check the Chip Day, an observance to increase awareness of not only the benefits of microchips, but the critical importance of keeping the microchip registration up-to-date. After all, the microchip can only be effective in reuniting pet owners with their beloved pets if it’s registered and the information is accurate.

Please share the video to educate pet owners about the importance of an up-to-date microchip. We’ve got many resources for veterinarians to help celebrate the observance, including a member toolkit, a printable flyer, and a Facebook event.

Special thanks to HomeAgain for the grant that made this video possible.

AVMA Check The Chip Day

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