AVMA IN THE NEWS: Week of August 9, 2015

To provide a look at where and how often the AVMA has been mentioned in the media in the past week, the AVMA Media Relations Division has developed this weekly AVMA@Work blog series, “AVMA in the News,” showing the number of times AVMA appeared in the media, as well as a sampling of those hits.

We hope you find these reports informative. As always, we appreciate any questions or feedback you might have on our media relations efforts.

Sunday, August 9 – Saturday, August 15
: 135
Daily Average: 19.3
2015 High Avg.: 105.3 (week of March 8)



Lost or found: Tiny microchip makes a difference for thousands of pets
Lincoln Journal Star (Neb.)
“. … Microchips greatly increase the chances that you’ll get your pets back if they are lost or stolen, but a microchip only works if its registration information is accurate,” said Dr. Joseph Kinnarney, president of the American Veterinary Medical Association, which along with the American Animal Hospital Association created Check the Chip Day. …

Don’t hesitate to act if you see a dog trapped in a hot car
Chicago Tribune
Dogs can easily die in hot cars. Even if it’s only 80 degrees outside, in 20 minutes a car will begin to cook inside — even with the windows cracked — reaching 109 degrees, according to the American Veterinary Medical Association.

Bridgeport Animal Shelter Closes Amid Parvovirus Outbreak
NBC Connecticut
. … According to the American Veterinary Medical Association, canine parvovirus is highly contagious and affects dogs’ digestive systems. Symptoms include lethargy, loss of appetite, fever, vomiting and bloody diarrhea. Most dogs who die of parvovirus succumb to the disease within 48 to 72 hours of developing symptoms. …

Police dog dies in hot car at PGA
Green Bay Press Gazette
. … Temperatures in a closed vehicle can rise quickly, according to The American Veterinary Medical Association, a nonprofit association representing more than 86,500 veterinarians. …

A simple microchip can prevent losing your pet forever
Consumer Affairs
. … This Saturday, August 15 is Check the Chip Day, sponsored by the American Veterinary Medical Association. This event is to encourage having microchips checked for placement, and remind people to update their registration information. …

Dr. Gary Richter, Oakland Holistic Veterinarian, Reaches Top 10 for America’s Favorite Veterinarian
San Antonio Express-News
. … The America’s Favorite Veterinarian contest was created three years ago to celebrate the important work veterinarians do every day to preserve and protect the health and welfare of animals. The AVMF is the nation’s only veterinarian-directed animal charity and is dedicated to advancing the well-being of our pets. It’s the charitable arm of the AVMA. …

Pair charged with animal cruelty after leaving dog in hot car at mall
Memphis Commercial Appeal (Tenn.)
…well have hit 140 degrees, based on estimates posted by the American Veterinary Medical Association. The witnesses managed to unlock the car and…

Pocatello Animal Services to host “Check the Chip” Day
Idaho State Journal
. … The benefits of microchipping led Pocatello Animal Services to join in on a national trend. “Check the Chip” Day was started by the American Veterinary Medical Association and the American Animal Hospital Association. …

Check the Chip: Boozer’s tale of recovery serves as reminder to microchip pets
WAFF-TV (Ala.)
. … The AVMA created a day of awareness regarding the topic. Aug. 15 is National Check the Chip Day. Pet owners are encouraged to reach out to their veterinarian of choice to check that information in chip manufacturer’s databases is accurate, and for those that aren’t chipped to have the procedure done and have the chip registered. …

The extreme means people are using to keep their pets alive
. … This has fueled the creation of a new kind of veterinary medicine, where specialization is king. The number of animal surgeons has more than quadrupled from 124 in 2006 to 519 in 2014, while the number of general practitioners has only grown by 55 percent over the same period, according to data from American Veterinary Medical Association. …


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