Student wins award for marketing plan

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A University of Florida veterinary student has received a business aptitude award for promoting the importance of business education in veterinary practice.

Geoff Landau, a fourth-year student in the university’s College of Veterinary Medicine, received the Simmons Educational Fund National Business Aptitude Award in January, which included $15,000 and a trip to the North American Veterinary Community Conference this past January in Orlando.

He won the award for a marketing plan with cost analyses, estimated returns on investment, and methods to increase staff participation, according to an announcement from Simmons and Associates, the veterinary practice broker that created the fund. The marketing plan was well-organized, easy to follow, and potentially useful for many practices, the announcement states.