JAVMA news
It’s all about the horse ... and the client
The American Association of Equine Practitioners unveiled a new program called AAEP Touch to help members improve their relationships with horse…
JAVMA news
Horse industry working on comeback strategy
The American Horse Council discussed the decline in the number of foals and registered horses over the past several years at its 2014 meeting
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
JAVMA news
Fighting the cyberbully
Cyberbullying, also known as cyberharassment, is the use of online resources to harass through personal attacks.
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
JAVMA news
Growing member value
The new AVMA Strategic Plan aims to increase member satisfaction by focusing on objectives such as protecting and enhancing the lifelong value of the…
JAVMA news
AVMA had an active 2014, more in store for 2015
The 2015 AVMA Veterinary Leadership Conference, held Jan. 8-11 in Chicago, showcased work the AVMA has been doing
Responding to complaints and criticisms
How a veterinarian responds to complaints or criticism online can make or break a reputation. Here are steps you can take to limit damage to your…
JAVMA news
Program helps bring back lapsed patients
Veterinary practices can participate in a free, new program to help bring back pets that have not been in for over 14 months.
JAVMA news
Raising the bar in feline medicine
More than 1,500 practices are now involved in the Cat Friendly Practice program from the American Association of Feline Practitioners.
Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
Celebrate National Pet Dental Health Month in your clinic
Pet Dental Health Month creates opportunities to educate pet owners about the importance of dental care and oral health.
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Partners for Healthy Pets shifts from ads to conversations
After conducting a multimedia consumer advertising campaign, Partners for Healthy Pets is focusing on providing resources that help veterinary…
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
Creating and Curating Content for Social Media
To be successful, your veterinary clinic’s social media profiles need a regular stream of high-quality, share-worthy content.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
JAVMA news
Creating cat-friendly practices, homes, and shelters
The American Association of Feline Practitioners is trying to make the world a friendlier and healthier place for cats.
JAVMA news
How to thrive in practice
The AVMA held a roundtable of thought leaders in March to discuss "Thriving in Clinical Practice."
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…
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Transform your thinking at AVMA’s 2020 Economic Summit
Registration is open now for the October 26-28 summit, which will move online and include expanded emphasis on CE to support practice success.
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Announcing featured sessions at the 2020 Economic Summit
Get a preview of the timely topics and high-caliber speakers you’ll experience at AVMA's 2020 Economic Summit, taking place online October 26-28.…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
JAVMA news
Agile responses to member needs a priority for AVMA Board chair
Dr. Lori Teller, elected to a one-year term as chair of the AVMA Board of Directors last July, talks about navigating as a leader during a tumultuous…