Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
Celebrate National Pet Dental Health Month in your clinic
Pet Dental Health Month creates opportunities to educate pet owners about the importance of dental care and oral health.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
AVMA news
Q&A: Bailey focusing on outside-the-box solutions to professions’ challenges
Dr. Michael Q. Bailey is running unopposed as a candidate for 2024-25 AVMA president-elect. The board-certified radiologist and former member of the…
AVMA news
Home delivery, autoship important offerings for veterinary clients
A recent survey from Brakke Consulting looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different…
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
Creating and Curating Content for Social Media
To be successful, your veterinary clinic’s social media profiles need a regular stream of high-quality, share-worthy content.
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
AVMA news
Share your love story to help solve profession’s retention problem
Veterinary Visionaries, a collaboration of veterinary organizations, is holding a storytelling event from Feb. 14 to March 7 to answer this question:…
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Transform your thinking at AVMA’s 2020 Economic Summit
Registration is open now for the October 26-28 summit, which will move online and include expanded emphasis on CE to support practice success.
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World Veterinary Day honors veterinary response to COVID-19
Veterinary teams the world over have risen to the challenges presented by COVID-19. World Veterinary Day will honor the veterinary response to the…
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Healthy reindeer cleared for takeoff
As the official veterinarian of the North Pole, AVMA President Dr. Lori Teller has given Santa’s reindeer the green light to fly! You can take a peek…
JAVMA news
Partners for Healthy Pets shifts from ads to conversations
After conducting a multimedia consumer advertising campaign, Partners for Healthy Pets is focusing on providing resources that help veterinary…
JAVMA news
Agile responses to member needs a priority for AVMA Board chair
Dr. Lori Teller, elected to a one-year term as chair of the AVMA Board of Directors last July, talks about navigating as a leader during a tumultuous…
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
JAVMA news
New e-book reveals the best language to use with clients
“Language That Works: Changing the Way We Talk About Veterinary Care” compiles practical lessons from AVMA research into a resource for veterinary…
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…
JAVMA news
Raising the bar in feline medicine
More than 1,500 practices are now involved in the Cat Friendly Practice program from the American Association of Feline Practitioners.
AVMA news
Updates from the AVMA feature resource to combat cyberbullying
AVMA leaders shared the latest Association updates during the plenary session of the 2023 AVMA Veterinary Leadership Conference. The announcements…
AVMA news
11 technologies veterinary practices can adopt today
New devices and software promise to help enhance patient care and monitoring, ease workloads, improve workflows, meet or exceed client expectations,…
JAVMA news
Speakers offer tips for building a presence online
AVMA Virtual Convention 2021 offered the sessions “Aim High: 7 Ways to Build Your Hospital’s Presence and Reputation” and “A Trust-Building Website.”
JAVMA news
Creating cat-friendly practices, homes, and shelters
The American Association of Feline Practitioners is trying to make the world a friendlier and healthier place for cats.