Promotional marketing for National Pet Dental Health Month
Even with limited marketing resources, there are simple steps you can take to generate publicity and excitement for National Pet Dental Health Month…
Celebrate National Pet Dental Health Month in your clinic
Pet Dental Health Month creates opportunities to educate pet owners about the importance of dental care and oral health.
JAVMA news
AVMA seeks 50 practices for new program in profitability
The AVMA is seeking one practice owner or senior associate and one practice manager from each of 50 clinics to participate in a new program dedicated…
AVMA news
Q&A: Bailey focusing on outside-the-box solutions to profession's challenges
Dr. Michael Q. Bailey is running unopposed as a candidate for 2024-25 AVMA president-elect. The board-certified radiologist and former member of the…
AVMA news
HHS, senators request DEA reschedule marijuana
Legislators are seeking to remove marijuana from the Controlled Substances Act (CSA) after the U.S. Department of Health and Human Services (HHS)…
AVMA news
Home delivery, autoship important offerings for veterinary clients
A recent survey from Brakke Consulting looked at consumer preferences and behaviors in pet medicine purchasing, customer satisfaction with different…
JAVMA news
The Generation Factor
This year’s Banfield Pet Health Care Industry Summit, held Aug. 12-13 in Portland, Oregon, focused on the topic of generational differences
Creating and Curating Content for Social Media
To be successful, your veterinary clinic’s social media profiles need a regular stream of high-quality, share-worthy content.
blog
June webinars: Cannabis use and the state of the equine profession
Cannabis is becoming increasingly available for human recreational and medical use. Should veterinary practices monitor staff use of marijuana and…
JAVMA news
Customer value, pricing go hand in hand
Marketing professor Utpal Dholakia, PhD, urges practice managers to use the same process consistently to make every pricing decision for their…
AVMA news
Share your love story to help solve profession’s retention problem
Veterinary Visionaries, a collaboration of veterinary organizations, is holding a storytelling event from Feb. 14 to March 7 to answer this question:…
blog
Transform your thinking at AVMA’s 2020 Economic Summit
Registration is open now for the October 26-28 summit, which will move online and include expanded emphasis on CE to support practice success.
blog
World Veterinary Day honors veterinary response to COVID-19
Veterinary teams the world over have risen to the challenges presented by COVID-19. World Veterinary Day will honor the veterinary response to the…
blog
Healthy reindeer cleared for takeoff
As the official veterinarian of the North Pole, AVMA President Dr. Lori Teller has given Santa’s reindeer the green light to fly! You can take a peek…
JAVMA news
Agile responses to member needs a priority for AVMA Board chair
Dr. Lori Teller, elected to a one-year term as chair of the AVMA Board of Directors last July, talks about navigating as a leader during a tumultuous…
JAVMA news
Partners for Healthy Pets shifts from ads to conversations
After conducting a multimedia consumer advertising campaign, Partners for Healthy Pets is focusing on providing resources that help veterinary…
AVMA news
FDA: Congress, not rule-making, likely route for CBD availability
With the cannabidiol products market continuing to grow and after reviewing published scientific literature and information submitted to a public…
JAVMA news
FDA warns companies illegally selling CBD products
Agency signaled that it cannot conclude cannabidiol is safe.
JAVMA news
Program created to help researchers market their discoveries
The Texas A&M University College of Veterinary Medicine & Biomedical Sciences is getting $1.2 million to create a nationwide training program that…
JAVMA news
Cat Friendly Practice resounds
The advertisements connect cat owners with the Cat Friendly Practice program from the American Association of Feline Practitioners.
Should You Use Social Media?
Deciding whether to launch a social media presence for yourself or your veterinary clinic means weighing the pros & cons in your unique situation.
Getting started on social media
Although it can seem daunting, it’s really fairly simple to get your veterinary clinic set up on most social media networks.
JAVMA news
The hype and hope of veterinary cannabis
A range of issues were covered at the first AVMA Cannabis Symposium, from regulatory and toxicological concerns to the drug’s potential as a…
JAVMA news
New e-book reveals the best language to use with clients
“Language That Works: Changing the Way We Talk About Veterinary Care” compiles practical lessons from AVMA research into a resource for veterinary…
National Pet Week veterinary toolkit
National Pet Week® helps veterinarians promote responsible pet ownership and honor the pets in our lives. Use these practical tools for veterinary…